The design

While grounded in the same modern, masculine appeal as its predecessor, Gucci by Gucci SPORT pour Homme introduces a more casual sensibility and a broader allure. Like all of Frida Giannini's most iconic creations, Gucci by Gucci SPORT pour Homme strikes a perfect balance between modern design and rich history, resulting in a newness that is still resoundingly Gucci.

All major design components of the bottle packaging are consistent with Gucci by Gucci pour Homme, however, the lighter colors in which they are delineated - bright white, matte silver metal, clear glass - underscore the at-ease nature of the fragrance itself.

The packaging

The packaging for example is characterized by the bold red and green web striping that has been a Gucci design signature since the 1950's. Also prevalent in Gucci's rich history is the horsebit, another iconic symbol inspired by the equestrian world.

The bottle

The distinctive horsebit has been used on the design of the fragrance's silver metal cap, which gives it a masculine touch and another link to Gucci's past.

The bottle shape, sleek and modern in weighty clear glass, is also distinguished with the scripted signature of Guccio Gucci.