The Campaign

The Gucci by Gucci Pour Homme Advertising Film shows the many faces of a man in love. Directed by Jan Wentz, the campaign stars actor James Franco. Chosen by Frida Giannini for his cool, modern, and effortless air, Franco personifies the Gucci man.

Slave to Love

The Story and The Music

On location at Eltham Palace in London, James Franco moves through a depiction of a modern man's world, rendered in black and white.

He laments the mystery, excitement and thought of love. His emotional state is expressed through the lyrics to the song, 'Slave to Love' by Bryan Ferry, reinterpreted by singer R

óisin Murphy.

The Actor

James Franco

With a natural masculine appeal James Franco is vulnerable yet rebellious and powerfully seductive.

The Film

Directed by Jan Wentz