The campaign

The ensemble that Frida Giannini has assembled to tell the story of Gucci Guilty is a collaboration in which edge and creativity are brought together.

The advertisement was shot at Cinecittà Studios, the legendary home of Italian cinema. Its director was film noir graphic artist and Sin City creator Frank Miller.

Leading fashion photographers Mert & Marcus are responsible for the print advertising - unapologetically sensual images that will etch themselves on the consciousnesses of a generation.

Its star is Evan Rachel Wood, darling of the American art house scene, and a performer celebrated as one of the foremost talents of her generation.

Rising Hollywood talent Chris Evans appears in the role of Woods partner-in-crime.